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There is growing concern among the most experienced marketers in the world about the future of marketing. These marketers have …
I’ve previously shared some of the rubbish that passes for marketing expertise, promoted by the cyber-hustlers in our industry. Sadly, …
If you read my recent articles about LOCKEROOM, you’ll have spotted the personalised map added to the mailing. It showed …
Part 2 In the first part of this success story I shared some of the key lessons gained by Head …
Part 1 Now, I know what you’re thinking folks – LOCKEROOM is trying to hire me as a brand ambassador …
Part 2 – Insight before action… When the first Compaq computers were manufactured, Jim Harris, one of the company’s founders, …
Good reads
The internet has created some fascinating new habits, particularly in the social media channels. One that has grown rapidly is …
I was lucky enough to run Ogilvy & Mather Direct during the first great decade of growth for DM – the 1980’s. And …
Most SMEs don’t have marketing departments. They may have a marketing manager, sometimes supported by a marketing assistant. The reason is …
If you work in marketing you know that thanks to the internet and digital technology, the whole world has changed …
On Friday I received an email from a computer at Telstra. It was an announcement that mainly caused me to …
Is it any wonder the Woolies head checkout operator is resigning? It was announced in the press today the CEO …
All blogs
As many of you will know, one of the major weaknesses of digital marketers is their lack of knowledge of …
Continuing from my article published last week about poor old Adobe’s problems, here is another example of computers getting in …
Like most, I’m a fan and customer of Virgin brands, though I’m not a customer of Virgin Mobile. The main …
I was in a meeting recently – you know the sort. Those excruciating time-wasters where you think of what else …
The Optimist says, “The glass is half full.” The Pessimist says, “The glass is half empty.” The Marketing Consultant says, “Your …
Following yesterday’s blog about retail signs I spotted this plumber on the road in front of me – and it …
Banner blindness or banner blocking are terms given to the action of humans when they ignore advertisements on websites. We …
Letterboxes are a wonderful part of our lives. Every day mine creates a sense of anticipation as I open it …
Have you seen the latest television advertisements from all those brand advertising agencies – you know the ones, where they …
You have to hand it to Nestle for creating Nespresso. The insight was simple – coffee without mess. That is, …
Here we go again folks – the longest hour of the year is upon us. Some say this hour lasts …
Research released this week by ThinkTV claimed “people working for advertising agencies are out of touch, childless, share-housing, farmers’ market-loving, …
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