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A little celebration is in order It was 150 years ago in 1872 that Montgomery Ward’s first mail-order catalogue was …
Part 1 As most of you know, dear reader, if you don’t have any insight into your target audience, you …
As anyone working in a medium to large organisation will be aware, culture has taken on a cult-like reverence since …
Marketers are a strange lot. They actively ignore the lessons of history rather than learn from them. And then repeat …
As any experienced marketer knows, one of the casualties of the digital marketing industry has been the quality of marketing …
Or maybe; “I know 90% of the data I capture is useless, I just don’t know which 90%” On January …
Good reads
Thank you for your positive feedback on last Friday’s article. It has been suggested I do a headline test, so …
Like many of you, I am always stunned at the audacity of the digital industry’s loose use of the truth, …
Is it any wonder the Woolies head checkout operator is resigning? It was announced in the press today the CEO …
Your headline is one of the most important parts of your content. It attracts the reader to continue to read/watch/listen. …
Some of you may have noticed I haven’t blogged for about three months. I decided to take time out to …
Republished with the link to the original David Ogilvy tape. This story starts close to home in Australia. There are …
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On Friday I received an email from a computer at Telstra. It was an announcement that mainly caused me to …
A friend of mine sent me an assignment from a digital marketing course she recently completed. Interestingly I wrote and …
Well they reminisce and share football jokes – who could forget the famous spoof of the Italian team training for …
I’m no die-hard Star Wars fan, but was just told that International Star Wars Day is next week, so thought …
A COMMUNITY SERVICE ANNOUNCEMENT FOR AUSTRALIAN MARKETERS For those who don’t know, Drayton Bird was named one of the 50 …
I attended a small marketing industry trade show in Sydney today. The exhibition stands were mostly back walls with flat …
By way of background, apart from consulting to a number of travel agency brands, 5 star hotel groups, tourism destinations, …
One of the great joys of having children is the opportunity to relive your childhood, or experience things you’d wished …
Chevy’s retro posters demonstrate how quickly the car industry changed… Avagoodweegend…
A colleague recently told me that the staff at their bank now dress up in fancy clothes, run around the …
Given Alan Bond’s passing, I remembered this post… In the late 80’s there was a complete change of ownership of all …
Some of you may have noticed I haven’t blogged for about three months. I decided to take time out to …
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