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In my first book on email marketing published in 1998, titled “They laughed when I sat down at the keyboard, …
As you know dear reader, more often than not, the latest shiny widget hailed as the new-new-thing in the digital …
This ridiculous email arrived in my inbox this morning from Dropbox – the highly successful digital equivalent of the storage …
Like many of you in 2020, I attended virtual versions of events originally designed for conference venues. The worst part …
Today, I conducted a small experiment on two social media channels – Facebook and Instagram. I simply scrolled for a …
Well folks, job applications take many forms, but this week the MD of Google in Australia obviously played her cards …
Good reads
Like many of you, I am always stunned at the audacity of the digital industry’s loose use of the truth, …
Hello again. I’m currently writing a book on B2B marketing – adapted from my training courses. The B2B category has …
A throwback for Friday, from 2013. A while back in the post-dot-con days, I was leading an industry debate about …
I run a copywriting (or should that be called content marketing) training course. It’s called “I type therefore I am…. …
Thanks to Frank Chamberlin who sent me this article by Mark Ritson in BRW magazine. Mark is an Associate Professor …
In 1965 The Rolling Stones released “Satisfaction” – a classic rock song about commercialism (and sexual frustration). Here’s the lyrics …
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There are some who believe our education system doesn’t need help. Seriously, they don’t think we have a problem. Maybe …
About 4 weeks ago a garbage truck ploughed into my car and did a few thousand dollars damage. He was …
If you were working for a living at the end of the last century (pre 2000) you may have a …
The Reader’s Digest has just released its annual list of the 50 Most Trusted Professions. This of course ranges down …
As I hurtled through space, one thought kept crossing my mind – every part of this rocket was supplied by …
There is one truth in copywriting that resonates loudly in the digital world. It is simply; “the more adjectives the …
I’ve been consulting occasionally to a friend of mine since she started her business 21 years ago – both paid …
I was once a CIP. In case you’re wondering it’s a Commercially Important Passenger on a certain Australian airline. A …
I recently attended an excellent lunch in Sydney hosted by Talent2. The guest speaker was the CEO of the AFL, …
Now that the world is choc-full of more marketing experts than ever before, I use a number of marketing education …
Regular readers will know I’ve written about this before – (see below) But given the increased amount of television and …
As most of you readers already know, in tough times the marketing rule of thumb is to keep investing in …
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