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One thing you cannot always control in marketing, whether your message is owned, earned, paid, native or any other digi-buzzword, …
You may have already seen the advertisement for independent Scottish travel agency, Thorne Travel. Shona Thorne the owner of the …
That’s one of the most famous lines from the Seinfeld series. Kramer said it when in the sauna with Jerry …
It’s not really surprising to experienced marketers, but given the bias in coverage for the digital media channels, it’s worth …
Years ago when the rebellious youth radio station Triple J finally got to broadcast nationally, with a foot print covering …
I naturally assumed dear reader, you knew I meant computer tablets and not “mother’s little helpers” as Mick Jagger called …
Good reads
Happy Friday and avagoodweegend… At The Marketing Job Interview One day a man tried to get a job as a Marketing …
Those of you who reside in Australia, will know the phenomenal amount of money our big 4 banks make. Since …
Chevy’s retro posters demonstrate how quickly the car industry changed… Avagoodweegend…
My Sydney readers will know the horror that is the entrance to our domestic airport terminal. In the history of …
Sorry folks, this one’s a longer read than normal. I’ve been pondering infographics since writing about this one here last week. It …
Of all the COVID-CAPERS dear reader, the choice of video conferencing tools has been one of the most fascinating. As …
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Yesterday I received this email at least eleven times, from the American Express Content Hub – branded as American Express …
The Australian is a national newspaper published by News Ltd. Last weekend, the paper’s business columnist John Durie, published his …
A quote I often use is “the dollars are in the data” and it refers to the fact that most …
I am very concerned dear readers. But first, for international readers of this missive, I need to give you some …
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