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This week a marketing clerk at Coles made the ridiculous decision to stop using one of its most powerful media …

Forget the second wave of stupidity folks, the third wave of stupidity is gaining momentum in Australia. Suburbs with no …

The year 2000 was wonderful for Sydney-siders dear reader. We were hosting the ‘greatest games ever‘ and the city was …

Before I start this post dear reader, I declare I only speak one language – Australian. I respect anyone who …

A spike in the number of COVID-19 infections this week, in the State of Victoria in Australia, has led to …

Last night, the Australian Federal Government announced a restructuring of university fees. It’s an attempt to attract more people to …

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One thing you cannot always control in marketing, whether your message is owned, earned, paid, native or any other digi-buzzword, …

Last year, “Our Mary” returned to Sydney to open the first Ole Lynggaard store in Australia. (That’s Princess Mary of …

Yesterday I was on a flying cattle truck – or should I say flying kangaroo truck – between Sydney and …

Happy new year to you. Over the festive season my family visited friends in Thailand. It’s one of my favourite …

Part 2 In the first part of this success story I shared some of the key lessons gained by Head …

By way of background, apart from consulting to a number of travel agency brands, 5 star hotel groups, tourism destinations, …

There are some who believe our education system doesn’t need help. Seriously, they don’t think we have a problem. Maybe …

A friend of mine sent me an assignment from a digital marketing course she recently completed. Interestingly I wrote and …

The motivational people will always tell you that every problem presents an opportunity. Australia is enduring its umpteenth flood this …

We all have stories about customer service, mostly when it’s poor service. We tend not to get too excited when …

If you worked in any direct marketing business prior to the internet the cost of delivering orders was always expressed …

Today’s post is a retro story from my days running the largest direct marketing agency in Oz. As DM took …

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