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As you well-know dear reader the marketing industry loves its flashy job titles. Though when I first started working in …

As most of you readers already know, in tough times the marketing rule of thumb is to keep investing in …

I declare some self-interest here folks. I haven’t bought or worn a tie in more than 20 years. Can’t stand …

I have a Kiwi mate dear reader, Henry Newrick, who decided to put the current lock-down to some good use. …

I’m no die-hard Star Wars fan, but was just told that International Star Wars Day is next week, so thought …

Of all the COVID-CAPERS dear reader, the choice of video conferencing tools has been one of the most fascinating. As …

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Am a tad late posting today – caught a dose of the man flu yesterday and went down like a …

I’m no die-hard Star Wars fan, but was just told that International Star Wars Day is next week, so thought …

As anyone working in a medium to large organisation will be aware, culture has taken on a cult-like reverence since …

When I was a National Marketing Manager at TNT, I had to fly Ansett domestically because TNT owned the airline. …

I was in a meeting recently – you know the sort. Those excruciating time-wasters where you think of what else …

Have you ever had that Groundhog Day feeling at the office? You know the one, where life seems to repeat …

A couple of years ago my agency created catalogues for an office supplies company – different catalogues for different areas …

A throwback for Friday, from 2013. A while back in the post-dot-con days, I was leading an industry debate about …

Over the last couple of years, as part of my research into a book I’m writing, I’ve forced myself to …

I had a conversation last week with the country’s best copywriter and author of Write Like You Mean Business, John …

I naturally assumed dear reader, you knew I meant computer tablets and not “mother’s little helpers” as Mick Jagger called …

As you know, the advertising industry is the most over-awarded self-indulgent industry in the world. We have award programmes for …

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