Category BIG DATA

Here’s how personalised magazines always over-engage readers for an outstanding CX…

Please accept my apology for the jargon overload in the headline. Back in pre-history, around 2004, I helped a number of competing print companies launch their Variable Data Digital Printers via a series of seminars, trade shows and other marketing…

The simple reason digital marketing fails so badly – it’s not what you think…

Who’d call themselves a digital marketer these days? As the evidence continues to grow about the lies, deceit, appalling ROI, as well as agency bias towards digital at the expense of better performing channels, it’s become embarrassing to claim you…

How the fake marketers used virtue signals to establish credibility…

If you work in marketing you know that thanks to the internet and digital technology, the whole world has changed spectacularly. Human DNA has completely morphed. As consumers, we humans have suddenly stopped our centuries-old behaviour and now act entirely…

Hint to Telstra – Australia wants your service to work properly, Australia is not interested in your rebranding….

On Friday I received an email from a computer at Telstra. It was an announcement that mainly caused me to shake my head in dismay. The subject line reads: See our new brand before Australia does True dear reader. Apparently…

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