Category Mobile marketing

Your Marketing 101 Guide by the Numbers…

Hello again. I’m currently writing a book on B2B marketing – adapted from my training courses. The B2B category has a lot of executives in marketing roles who have no prior marketing qualifications. They have sales, product or technical backgrounds.…

Nothing fails as badly, or regularly, as a marketing automation fail (continued)…

Continuing from my article published last week about poor old Adobe’s problems, here is another example of computers getting in the way of sales because humans aren’t involved. This time it involves SMS – plus a late addition to the…

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