Category Remarketing

Your Marketing 101 Guide by the Numbers…

Hello again. I’m currently writing a book on B2B marketing – adapted from my training courses. The B2B category has a lot of executives in marketing roles who have no prior marketing qualifications. They have sales, product or technical backgrounds.…

Ignore the Personalisation Paradox at your peril…

Personalised marketing messages have been around for centuries – think mail-order catalogues posted to individuals, using those individual’s name and address data. The personalised customer experience, including face-to-face customer service, is not new to the world. But now in the…

Why most shared content has virtually no impact on your brand…

Originally published 2016… Any marketer, advertising agent, researcher or social scientist worth their salt, knows for any marketing content to resonate with, let alone influence, the typical punter, it must be consumed numerous times in a short space of time.…

How the fake marketers used virtue signals to establish credibility…

If you work in marketing you know that thanks to the internet and digital technology, the whole world has changed spectacularly. Human DNA has completely morphed. As consumers, we humans have suddenly stopped our centuries-old behaviour and now act entirely…

The 3 essential questions you must ask for content marketing success…

“Any fool can create lousy content… sadly many do” Like many of you, I am extremely suspicious of the claims of the content marketing zealots. I cannot count the number of times marketers have asked me what they should do…

More than ever before, customers want to be sold too…

There is some serious B.S. being peddled claiming human DNA has miraculously changed in the last few years. The peddlers (known as content marketers) claim people don’t want to be sold anything anymore. They claim businesses that try to sell…

Remarketing – helps grannies find breast pumps and other useless products…

Are you being increasingly cyber-stalked lately? It seems to happen more and more these days – thanks to the users of marketing automation, particularly the current digi-flavour-of-the-month – remarketing. Here’s how it worked for a friend of mine – aged…

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