Category Thought Leadership

The silence of the fake influencers and lack-of-thought leaders is deafening…

Those who have read my missives or attended my seminars, are aware I’ve been calling out the online zealots and their snake-oil since the invention of the information superhighway. So here’s today’s polite rant. The internet and all it brings,…

The simple reason digital marketing fails so badly – it’s not what you think…

Who’d call themselves a digital marketer these days? As the evidence continues to grow about the lies, deceit, appalling ROI, as well as agency bias towards digital at the expense of better performing channels, it’s become embarrassing to claim you…

The most powerful word in marketing, it’s not a keyword, nor an AdWord…

You’ll have probably noticed dear reader, the cancerous spread of fake marketers promoting their thought leadership, has resulted in an increase in the use of adjectives, particularly in headlines. You see them everywhere. For example, you no longer need normal…

Why most shared content has virtually no impact on your brand…

Originally published 2016… Any marketer, advertising agent, researcher or social scientist worth their salt, knows for any marketing content to resonate with, let alone influence, the typical punter, it must be consumed numerous times in a short space of time.…

How the fake marketers used virtue signals to establish credibility…

If you work in marketing you know that thanks to the internet and digital technology, the whole world has changed spectacularly. Human DNA has completely morphed. As consumers, we humans have suddenly stopped our centuries-old behaviour and now act entirely…

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