The REAL digital disruptor...
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Discover the only media with a guaranteed 100% open rate.
Once again direct mail is one of the fastest growing media channels in the world – and is also the secret weapon of successful marketers in the digital age. Brands including Amazon, Google, Hello Fresh, Uber, Pay Pal, DoorDash, Ancestry and more, all use direct mail – so why don’t you?
The book is packed with dozens of images of examples, case studies, tips and advice on how to use direct mail integrated with digital channels to improve your marketing results. You tap into Malcolm Auld’s expertise plus the knowledge of more than 500 years of industry experience shared by leading legends of marketing. The book pays for itself in the first chapter.
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