Tag digital

How the Connection Paradox and your A.S.S. Time ruin content marketing performance…

A few years ago I coined the term “The Connection Paradox“. It refers to the conundrum whereby the more people you are connected to on social media, the less of their posts you see. It is simple maths – the…

More than ever before, customers want to be sold too…

There is some serious B.S. being peddled claiming human DNA has miraculously changed in the last few years. The peddlers (known as content marketers) claim people don’t want to be sold anything anymore. They claim businesses that try to sell…

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