Tag direct mail

Before Coles stops using printed catalogues they should look to Domino’s for guidance…

This week a marketing clerk at Coles made the ridiculous decision to stop using one of its most powerful media channels for retailers – printed catalogues. For international readers, unaddressed catalogues distributed via letterboxes, are one of the strongest generators…

Google keeps doing it, so why don’t you – only fools ignore facts…

Marketers are a strange breed. We love to defy evidence and facts in the pursuit of fashion. The Institute For Marketing Science calls it “Trend Blindness”. Take for instance one of the most successful and longest performing media channels in the world,…

Do you tell your customers “you’re absolutely marvellous” – Nicholas does…

About two years ago, the UK clothing company Charles Tyrwhitt launched its online store in Australia using printed catalogues. I immediately became a customer. They’ve regularly mailed and emailed me and I’ve bought a couple times since. Given I work…

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