Tag direct marketing

The simple reason digital marketing fails so badly – it’s not what you think…

Who’d call themselves a digital marketer these days? As the evidence continues to grow about the lies, deceit, appalling ROI, as well as agency bias towards digital at the expense of better performing channels, it’s become embarrassing to claim you…

You don’t become a brain surgeon by hanging around the casualty ward…

And you don’t become a CMO by hanging around the marketing department either. It’s like those people who claim to be copywriters just because they can use a keyboard. To really stand out from the crowd and get ahead of…

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