Tag email marketing

Nothing fails as badly (or regularly) as a marketing automation fail…

As robots and “automation software” increasingly take over the tasks of humans, the number of customer service problems and technical glitches seem to be increasing. Yet ironically, in most cases, the simple reason for the failure is the lack of…

Why most shared content has virtually no impact on your brand…

Originally published 2016… Any marketer, advertising agent, researcher or social scientist worth their salt, knows for any marketing content to resonate with, let alone influence, the typical punter, it must be consumed numerous times in a short space of time.…

You don’t become a brain surgeon by hanging around the casualty ward…

And you don’t become a CMO by hanging around the marketing department either. It’s like those people who claim to be copywriters just because they can use a keyboard. To really stand out from the crowd and get ahead of…

Marketo demonstrates why marketing automation fails more often than not – twice in one week…

You have to admire the marketing automation industry. It’s the gift that keeps on giving. Twice recently, the good people at Marketo have demonstrated why most marketing automation fails – unless it has one essential element. And that element has…

More than ever before, customers want to be sold too…

There is some serious B.S. being peddled claiming human DNA has miraculously changed in the last few years. The peddlers (known as content marketers) claim people don’t want to be sold anything anymore. They claim businesses that try to sell…

0
    0
    Your Cart
    Your cart is emptyReturn to Shop