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How the fake marketers used virtue signals to establish credibility…

If you work in marketing you know that thanks to the internet and digital technology, the whole world has changed spectacularly. Human DNA has completely morphed. As consumers, we humans have suddenly stopped our centuries-old behaviour and now act entirely…

Google keeps doing it, so why don’t you – only fools ignore facts…

Marketers are a strange breed. We love to defy evidence and facts in the pursuit of fashion. The Institute For Marketing Science calls it “Trend Blindness”. Take for instance one of the most successful and longest performing media channels in the world,…

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