Tag marketing automation

Nothing fails as badly, or regularly, as a marketing automation fail (continued)…

Continuing from my article published last week about poor old Adobe’s problems, here is another example of computers getting in the way of sales because humans aren’t involved. This time it involves SMS – plus a late addition to the…

Marketo demonstrates why marketing automation fails more often than not – twice in one week…

You have to admire the marketing automation industry. It’s the gift that keeps on giving. Twice recently, the good people at Marketo have demonstrated why most marketing automation fails – unless it has one essential element. And that element has…

Youi’s awesome marketing automation is still failing awesomely – even for ex-customers…

Regular readers of my musings may recall the appallingly mediocre service I received at the hands of Youi. I eventually rang them to ensure they had cancelled my policy, because they were still charging my credit card. The lady who…

How the Connection Paradox and your A.S.S. Time ruin content marketing performance…

A few years ago I coined the term “The Connection Paradox“. It refers to the conundrum whereby the more people you are connected to on social media, the less of their posts you see. It is simple maths – the…

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