Tag remarketing

Ignore the Personalisation Paradox at your peril…

Personalised marketing messages have been around for centuries – think mail-order catalogues posted to individuals, using those individual’s name and address data. The personalised customer experience, including face-to-face customer service, is not new to the world. But now in the…

More than ever before, customers want to be sold too…

There is some serious B.S. being peddled claiming human DNA has miraculously changed in the last few years. The peddlers (known as content marketers) claim people don’t want to be sold anything anymore. They claim businesses that try to sell…

Is your digital marketing leaving cigarette burn marks on your customers…

Depending upon what you read, almost two thirds of all activity on the internet is computer generated. Bots, crawlers, scrapers, autoresponders and marketing automation dominate the internet. Human connectivity is in the minority. Given our love affair with social media,…

Remarketing – helps grannies find breast pumps and other useless products…

Are you being increasingly cyber-stalked lately? It seems to happen more and more these days – thanks to the users of marketing automation, particularly the current digi-flavour-of-the-month – remarketing. Here’s how it worked for a friend of mine – aged…

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