Tag small data

Here’s how personalised magazines always over-engage readers for an outstanding CX…

Please accept my apology for the jargon overload in the headline. Back in pre-history, around 2004, I helped a number of competing print companies launch their Variable Data Digital Printers via a series of seminars, trade shows and other marketing…

Youi’s awesome marketing automation is still failing awesomely – even for ex-customers…

Regular readers of my musings may recall the appallingly mediocre service I received at the hands of Youi. I eventually rang them to ensure they had cancelled my policy, because they were still charging my credit card. The lady who…

Telstra launches new Wi-Fi service, subject to availability of course…

There must be something in the air with regards poor customer service, if the last week is anything to go by. Woolies and Telstra struggled to understand customers, while Energy Australia’s confusing communications caused chaos. Then yesterday I received the…

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