Tag social media

The silence of the fake influencers and lack-of-thought leaders is deafening…

Those who have read my missives or attended my seminars, are aware I’ve been calling out the online zealots and their snake-oil since the invention of the information superhighway. So here’s today’s polite rant. The internet and all it brings,…

The 3 essential questions you must ask for content marketing success…

“Any fool can create lousy content… sadly many do” Like many of you, I am extremely suspicious of the claims of the content marketing zealots. I cannot count the number of times marketers have asked me what they should do…

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