Tag social selling

Your Marketing 101 Guide by the Numbers…

Hello again. I’m currently writing a book on B2B marketing – adapted from my training courses. The B2B category has a lot of executives in marketing roles who have no prior marketing qualifications. They have sales, product or technical backgrounds.…

The 3 essential questions you must ask for content marketing success…

“Any fool can create lousy content… sadly many do” Like many of you, I am extremely suspicious of the claims of the content marketing zealots. I cannot count the number of times marketers have asked me what they should do…

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