Those two marketers walk into a bar and laugh at BIG DATA…

Apparently all the published commentary about BIG DATA quadruples every six months. Which is weird because most companies can’t control their small data let alone the big stuff.

And as a wise person once said – “there are two types of people in the world“:

  • Those who believe in BIG DATA and
  • Those who couldn’t care a flying kilobyte about it

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